I have always written and spoken about the individual value for privacy and when it is violated, how that violation can be very personal and akin to trauma. The recent breach at Ashley Madison and the potential harm it may unleash on the customers and their loved ones demonstrates these principles all too well, unfortunately. Recently, I was asked to join Mike McConnell on 700 WLW radio in Cincinnati to discuss the breach and what businesses can learn from it. In this short recording, we discuss the breach itself, what companies can do, and the state of the world in which hackers are becoming more aggressive and businesses are finding themselves continually on the defensive preparing for IF, not WHEN.